Attract the attention of your target audience.
Create relevant and informative content to attract your target persona and bring new leads to your website.
Engage your leads by providing them with solutions that align with their goals.
This stage is all about lead nurturing. Build relationships with your leads to earn their business when they’re ready.
Delight your customers by exceeding their expectations.
At a 98% client satisfaction rate, Oxygen understands that the most sustainable digital marketing strategies don’t stop once you win new customers. Extend your marketing efforts to delight your customers and generate referrals and word of mouth marketing.
Asia’s Leading HubSpot Agency, Committed to Creating Digital Leaders
We do things the right way, taking time with market research and finding the latest and most efficient solutions to your problems.
Marketing and Sales Alignment (SLA Development etc)
Alignment is a multi-step (and often ongoing) process that can include the following: SLA development, setting team goals, funnel analysis, lead scoring, buyer persona updates, internal interviews and account analysis/reporting.
Account-based Marketing (ABM)
Focusing marketing efforts on particular personas or specific types of buyers creates a marketing message that resonates well with your targeted persona. This usually involves marketing automation to reduce time spent by sales or marketing teams.
Inbound Content & Sales
When done correctly, inbound content should cover almost every question a lead might have about your services regardless of the stage of their buyer’s journey (rapidly improving conversion rates). Sales should also be providing feedback to marketing to create the content that people are asking to see.
Sales Dashboard Reporting
Your data and performance results need to be transparent to your entire organisation so that everyone understands when things are and aren’t working. Use live dashboards on HubSpot to track sales performance to keep your team on target to exceed those annual revenue goals.
Buyer Persona Development
Get to know your key customers through competitor analysis, market research and real interviews. Find out how they make their purchasing decisions, their main pain points, and how your service or product can help them solve their problems.
Sales Funnel Optimisation
With marketing automation in place, many of the tasks your sales used to focus on might now be redundant or low-value tasks. Re-evaluate your new sales funnels to ensure you are as efficient and helpful as possible.
