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HubSpot Onboarding and Training in Hong Kong and Mainland China

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Onboarding your team onto HubSpot in Hong Kong or Mainland China can be challenging, especially since  HubSpot doesn't provide training in Cantonese and Mandarin. So, how do you ensure a successful onboarding and help your team harness the powerful tools HubSpot offers?

With a localised version of HubSpot and multi-lingual support from a certified local HubSpot agency, you can ensure that your team is well-equip to use HubSpot specific to the local market. 

FAQ: Does HubSpot support Mandarin or Cantonese languages? (HubSpot支持中文嗎?)

Yes. HubSpot is now available in Traditional Chinese(HubSpot現已提供繁體中文介面!)

While still in Beta, HubSpot (and the mobile app) now has a version in traditional Chinese, a massive win for Hong Kong, Taiwan, and even Mainland China.

Screenshot of how to change HubSPot language settings to Traditional Chinese

To change your language settings, go to: 

  1. Settings
  2. General
  3. Select 中文 in the language dropdown to start viewing in Chinese.

Creating campaigns, content, and contact management can also be done in Chinese, either simplified or traditional. 

1. HubSpot Training in Cantonese or Mandarin

If you're setting up a new HubSpot account onboarding is mandatory and you may choose between onboarding with HubSpot or onboarding with a local HubSpot partner like Oxygen. The main difference to note here is that HubSpot does not support Mandarin or Cantonese for onboarding or support. Whereas working with Oxygen, our multi-lingual support team can provide expert HubSpot training and support in English, Mandarin and Cantonese. 

2. Customised HubSpot Solutions Unique to Hong Kong & Mainland China

A certified HubSpot agency has a deep understanding of the platform and has the expertise to help you get the most out of it in the Hong Kong market. They have years of experience working with businesses just like yours and can help you navigate the local market and make the most of its features and functionalities. They can also provide you with valuable insights and best practices that you can apply to your own business.

Working with a certified local HubSpot agency like Oxygen is your best bet for successfully onboarding your Hong Kong or Mainland China team. As one of the first HubSpot Diamond partner's, we pioneer efforts to integrate HubSpot with your China technology stack. Here are some of our top unique solutions:

HubSpot Integrations with Chinese Social Media Platforms

Integrating with Chinese social media platforms is crucial for businesses looking to expand into China. HubSpot has recognised this and offers integrations with popular platforms such as WeChat and Weibo. By doing so, businesses can connect with their target audience in the most effective way possible and take advantage of the unique features and capabilities of these platforms. Here are some common integrations that you should look into.

HubSpot & WeChat Integration

One of the most commonly requested HubSpot integrations amongst users is the ability to reach prospects in Mainland China. To address this, HubSpot integrates with WeChat through 3rd party tools like iParllay. iParllay acts as an interface between HubSpot and the WeChat official account (not personal WeChat accounts). The integration is focused on lead nurturing and marketing automation through the iParllay platform, and WeChat, with leads also recorded in HubSpot CRM. Workflows are built out in a similar way to HubSpot with a focus on using WeChat posts and messages instead of emails for lead nurturing.

HubSpot & Aifanfan Integration

Aifanfan is a powerful new middleware and integrations platform by Tencent, allowing you to, for example, take leads from a Baidu advertising campaign and synchronise them to a third platform like HubSpot through Aifanfan’s open API.

If a local China app is already on the Aifanfan platform or has an open API, it should be able to support and integrate with HubSpot CRM.

HubSpot & Custom China Integrations

Synchronising a China-hosted CRM or ERP system with HubSpot is probably one of the most popular requests we get as a HubSpot solutions partner in China. As long as either the application in China can use webhooks that trigger actions (such as updating order status on the ERP system as the trigger to update the record in HubSpot) or itself has an open API we’re able to support a number of unique China integrations. 

HubSpot Website Hosting in Mainland China

When hosting a website on HubSpot in Mainland China, the Great Firewall of China can block access to websites hosted outside the country, making it challenging to reach your target audience. Certified HubSpot agencies in China have the expertise to navigate these complexities, ensuring your website is accessible in Mainland China through an ICP licence and hosting.

To know more about Oxygen's China digital strategy services, click here to read out case study on how we helped DMCC implement HubSpot integrations with their Chinese social media platforms to connect with the Chinese market.

Maximising the Benefits of HubSpot in Hong Kong and Mainland China with Oxygen

Oxygen has the expertise and experience in navigating the complexities of the local market and integrating with local platforms such as WeChat and Baidu Ads. We provide customised solutions tailored to your business's specific needs and offer ongoing support and training from HubSpot experts.

Whether you're just getting started with HubSpot or looking to take your implementation to the next level, we can help you achieve your marketing, sales, and customer service goals.

Want to speak to an expert on HubSpot in China and Hong Kong? Book a free 15-min consultation with a HubSpot strategist to learn more.

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Laurent Ross

About the Author

17+ years of work in digital marketing strategy in China, Hong Kong, Singapore and the UAE. Laurent was the 2024 recipient of Tatler's 'Leaders of Tomorrow' and is one of the leading strategists at Oxygen.

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