Enabling Sales and Boosting Productivity in China Using HubSpot

By utilising HubSpot’s blog tool and Hongda’s insider knowledge on Chinese legal practises, Oxygen was able to create quality content on key topics that many foreign investors were searching for on Google. As evident from the image below, the outcome of Oxygen's content creation services generated a sharp increase in organic traffic and keyword ranking for Hongda. 

With Oxygen’s help in writing the job description, placing job ads and conducting interviews, Hongda was able to hire two full-time sales staff to handle the influx of leads that were coming in. This improved the level of customer service online, accelerated sales and allowed Angel and Bobby to create a scalable business.

As part of our sales enablement services, we conducted rigorous sales training sessions with the Hongda team, and frequently offered WeChat support and communication in between. Our onboarding and training sessions were vital to the Hongda team due to HubSpot's lack of language support for Mandarin. As a result, Hongda’s Chinese sales team learned how to use HubSpot and its complementary mobile app. This allowed the Hongda sales team to get notifications which improved lead response time.  This was one of the most effective deliverables in getting sales engaged and active.

Using our web development expertise, we moved the entire Hongda website to HubSpot, ensuring that the domain was connected properly and that 301 redirects were created, so the impact to their SEO and direct traffic would be minimal once the website was launched.

Since the website required multiple animated elements, we had to be extra careful with page load times and image scaling across multiple devices. Our choice to use LottieFiles helped thanks to its lightweight nature and scalability. We also implemented lazy loading across all pages, and optimized image sizes to work across various screen sizes.

Given the benefits of using chatbots to streamline the sales process, we implemented the HubSpot chatbot feature to better manage and qualify leads through online chat. 

The best part of all this was that the China sales team actually loved interacting via chat and with the mobile app and due to the SMS notifications are now responding on average within a few minutes down from several hours to a few days previously.