The recent Baidu update has brought about several changes that affect future users of the search engine. Suppose your company is registered outside of China and you want to open a Baidu advertising account after April 12, 2021. In that case, you will only be able to advertise your business on the Baidu search engine after your website URL has been reviewed and approved. For more information, visit The Latest Baidu Update and What They Mean for your Business in China.
This development has led to deposit options varying, depending on the country where you are opening the account and the amount you want to deposit. These variations are caused by specific fees and coupons not applying to select countries.
See below price comparisons so that you can decide the best location for you to open your Baidu advertising account.
Baidu Ads Deposit Options for Mainland Company
If you open a new Baidu Ads account in Mainland China for the minimum deposit amount of 6,000 RMB, you will not qualify for the Account Activation Coupon and the Feed Ads Coupon.
|
Deposit (RMB) |
Annual Fee |
Company Verify Fee |
Coupon (After opened account) |
Coupon (After activated account) |
Baidu Feed Ads Coupon |
Baidu Search Ads Coupon |
Total Account Balance (RMB) |
|
6,000 |
-1,000 |
-600 |
+600 |
+1,000 |
1,300 |
❌ |
7,300 |
|
10,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
+500 |
11,800 |
|
20,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
+1,400 |
22,700 |
|
30,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
+2,400 |
33,700 |
|
50,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
+5,000 |
56,300 |
|
60,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
+5,000 |
66,300 |
Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation
Baidu Ads Deposit Options - Overseas Company (Beijing)
If you open an account in Beijing, you will qualify for a Baidu Search Ads Coupon and Baidu Feed Ads Coupon without paying a company verification fee.
*The Beijing office can’t open accounts for companies in Hong Kong, Macao, Taiwan, Singapore, United Kingdom and France
|
Deposit (RMB) |
Annual Fee |
Company Verify Fee |
Coupon (After opened account) |
Baidu Search Ads Coupon |
Baidu Feed Ads Coupon |
Total Account Balance (RMB) |
|
6,000 |
-1,000 |
-600 |
+600 |
+1,000 |
+1,300 |
7,300 |
|
10,000 |
-1,000 |
-600 |
+600 |
+1,500 |
+1,300 |
11,800 |
|
20,000 |
-1,000 |
-600 |
+600 |
+2,400 |
+1,300 |
22,700 |
|
30,000 |
-1,000 |
-600 |
+600 |
+3,400 |
+1,300 |
33,700 |
|
50,000 |
-1,000 |
-600 |
+600 |
+6,000 |
+1,300 |
56,300 |
Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation
Baidu Ads Deposit Options - Overseas Company (Hong Kong)
If you are a Hong Kong-based company, you will not qualify for a Baidu Search Ads Coupon and Baidu Feed Ads Coupon.
*Companies located in Hong Kong, Macao, Taiwan, Singapore, United Kingdom and France need to open the Baidu ads account via the Hong Kong Office
|
Deposit (RMB) |
Annual Fee |
Company Verify Fee |
Baidu Search Ads Coupon |
Baidu Feed Ads Coupon |
Total Account Balance (RMB) |
Note |
|
7,000 |
-1,500 |
-600 |
❌ |
❌ |
4,900 |
Hard to apply with Baidu headquarters. |
|
20,000 |
-1,500 |
-600 |
❌ |
❌ |
17,900 |
Needs to apply with Baidu headquarters. |
|
40,000 |
-1,500 |
-600 |
❌ |
❌ |
37,900 |
Normal deposit amount. |
Note: The renewal time of the coupon amount is April 2021, and the specific amount is subject to the amount at the time of consultation
Minimum Deposit Package: Overseas Company (Hong Kong Vs Beijing)
The minimum deposit amount for opening a Baidu Ads account in Hong Kong is 7,000 RMB. The annual account fee for Hong Kong is 500 RMB more than Beijing, and you will not qualify for the Baidu Search Ads Coupon and Baidu Feed Ads Coupon.
|
(RMB) |
Hong Kong |
Beijing |
Notes |
|
Minimum Deposit |
7,000 |
6,000 |
More package options via Beijing |
|
Annual Fee |
1,500 |
1,000 |
|
|
Translation Fee |
1,000-1,500 |
Depending on source language & amount of docs needed to be translated |
|
|
Verification Fee |
- |
- |
|
|
Baidu Search Ads Coupon |
- |
1,000-6,000 |
|
|
Baidu Feed Ads Coupon |
- |
1,300 |
Note: Translation Fee’s depend on source language and the number of documents translated
20,000 RMB Deposit Package: Hong Kong Vs Beijing
Opening a Baidu Ads account with a 20,000 RMB deposit in Beijing will leave your total account balance with 2,700 RMB more than opening an account in Hong Kong.
|
(RMB) |
Hong Kong |
Beijing |
|
Deposit |
20,000 |
20,000 |
|
Annual Fee |
-1,500 |
-1,000 |
|
Translation Fee |
❌ |
-1,500 |
|
Baidu Search Ads Coupon |
❌ |
+2,400 |
|
Baidu Feed Ads Coupon |
❌ |
+1,300 |
|
Balance |
18,500 |
21,200 |
With the latest Baidu Ads update, it is important to consider the best location to open an account. Your account balance is permanently valid and has no expiration date. Where you open your account, and the amount you want to deposit will impact your total account balance leaving you with more or less money to spend on your ad campaigns.
How To Register Baidu Account Outside China
Now that you are aware of the deposit options and the best location for your business, you can start setting up an account. Unlike Google Ads, going through the registration process can be a daunting task. The process will take up to two weeks and needs to be completed in Mandarin, this applies even for Hong Kong applications.
Download our Free Ebook on everything you need to know about doing Baidu ads in China. Understanding how things work and the requirements for getting started are crucial for success. Baidu can be challenging, and advertising in China requires an entirely different strategy. If you would like to speak to one of our ‘Baidu Qualified’ specialists, please contact us.
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